Magic Raises $10M to Bring AI Into the Real World

We’re thrilled to share that Magic, a platform powering personalization in the real world, has raised $10 million in seed funding led by Lerer Hippeau, with participation from Major Food Group, VCR Group (Gary Vaynerchuk & David Rodolitz), and Bling Capital, Floodgate.

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While AI has transformed the ways we work digitally, supercharging productivity for software engineers, designers, and analysts, the physical world has largely been left behind. The service industry is the world's largest employment sector and still operates on disconnected, analog systems. Every business that delivers real-world experiences—restaurants, hotels, retail stores, gyms—relies on fragmented tools that capture only a sliver of the full guest picture. Operators spend time piecing together information instead of what they do best: creating authentic human connections.

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For the past year, we’ve been quietly powering some of the world’s best restaurants through our flagship product: Loyalist, an agentic CRM platform for personalized hospitality. From remembering a guest’s favorite dish to surprising a guest with merch on their 10th visit, Loyalist helps operators bring human connection back into every interaction. We've partnered with hundreds of restaurants in 40+ cities and have tracked $10B in restaurant spend.

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But restaurants are just the beginning. Magic's infrastructure can transform any business where personalization matters. Hotels that make you feel at home. Retail stores that know your style. Wellness centers that remember your goals. The digital world already knows us intimately. It's time for the physical world to catch up.

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This funding will help us grow our team and expand into new verticals bringing AI to the real world, one experience at a time.

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We’re just getting started. ✨

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If you’re interested in helping us build the future of restaurants and hospitality, apply here!

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-Maggie and the Magic Team